Kelley Blue Book / Are You New Car Smart?
Role: Creative Director
Videos and Articles:
In the summer of 2016, Kelley Blue Book needed to reach several distinct audiences in the market for new cars, building awareness of KBB as a resource for buying a new car, as opposed to only being a resource for used car-buyers.
To reach KBB’s specific target audiences, my team at The Daily Beast created a custom campaign called “Are You New Car Smart?,” with videos and articles designed specifically to appeal to each target audience.