Kelley Blue Book / Are You New Car Smart?


Role: Creative Director

Videos and Articles: 
http://www.thedailybeast.com/category/are-you-new-car-smart

In the summer of 2016, Kelley Blue Book needed to reach several distinct audiences in the market for new cars, building awareness of KBB as a resource for buying a new car, as opposed to only being a resource for used car-buyers. 

To reach KBB’s specific target audiences, my team at The Daily Beast created a custom campaign called “Are You New Car Smart?,” with videos and articles designed specifically to appeal to each target audience.

What New Car Technology Is The Most Important?

Chasing the Perfect Shot

The Ins and Outs of Car Pop Culture

Sweet E’s Bake Shop Founder Emily Tucker is Family Driven