Emirates Airlines / Destination Dubai


Role: Creative Director, Concept

Emirates Airlines wanted to increase awareness of the adrenaline sports, theme parks, and family-friendly options available in Dubai. To grab reader's attention, my team created a series of immersive, dynamically-scrolling articles that incorporated video clips and custom animations featuring the best entertainment options available in the city.

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Video clips and motion graphics scroll-activated throughout each article:

 

Pull quotes from the articles were woven into immersive video of Dubai activities: